Let the fireworks light up the sky, as we celebrate the 4th of July. I wish you a safe and happy 4th of July weekend! To celebrate Independence Day I am sharing 4 marketing tips that will help you effectively promote your business and make it stand out.
1. Tell a Story
Stories convince and persuade better than a long list of features. Visualize a day in the life of your customers. Your product or service should solve a problem that fits within the narrative of their daily activities.
2. Tell it with Video
People are 10x more likely to engage (share, comment, embed) a video than any other content. Video can also increase conversion by 80% or more. If you are looking create a vibrant advertising campaign that gives your business the attention it deserves, then look to video marketing. Here are 5 benefits of video marketing for your business.
3. It Matters How You Tell it
Don't sell a mattress, sell a good night's rest. People want to know what's in it for them. First tell your customers how your product or service solves a problem. Then use features to describe and differentiate your offering.
4. Embrace Simplicity
Make your brand = adjective, and you will stand out from the crowd. For instance, when recalling a brand people typically respond with Volvo = Safe, Jeep = Tough. Find that adjective and stick to it. This is branding in it simplest form. Simplicity is the antidote to clutter.
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