Years in Business
Aesthetic Philosophies in a Nutshell
Years of Experience
Hi there! My name is Del Mauricio and I am a multi-media designer and founder of Aesthetic Philosophies – a graphic design studio and design blog. Aesthetic Philosophies was founded in 2013 and just celebrated 4 years in business.
Aesthetic Philosophies is based in the Greater New Orleans area, but serves clients across the United States. My expertise and services are in the fields of graphic design, logo design, brand identity design, and video editing. See a complete list of creative services.
I have worked with big and small businesses in a variety of industries. From consumer brands, to industrial equipment manufacturers, tech startups, and historical museums. Clients include Precision Digital, FilterSense, the Whole30, Destrehan Plantation, the Dollar Pet Club, Juggle Enterprises, and more.
My Design & Marketing Background
My career as a professional graphic designer began in October of 2005; Halloween to be exact. I was hired as a marketing communications specialist at Precision Digital Corporation. They are a leading global industrial equipment manufacturer in Hopkinton, MA serving customers in the oil and gas, water, wastewater, and chemical industries. During my 8-year tenure at Precision Digital, I worked closely with the President and VP of Marketing to develop and maintain the company’s brand identity as well as market their products.
At Precision Digital I gained valuable experience in both graphic design and marketing. My primary responsibilities included the design of marketing collateral, business cards, mailers, advertising, presentations, workbooks, spec sheets, and signage. In addition, I was responsible for managing direct-mail and advertising campaigns as well as their social media marketing.
Other fun projects I got to work on include the design of several logos and faceplates for their new lines of display instrumentation. I also designed the user interface for a product configuration software, and produced a few of their product videos.
After 6 years in this role I was promoted to senior marketing communications specialist and became known as the “aesthetics” guy. If the aesthetics of something needed to be improved, then it had to go through me, or as they coined it, it had to be “delarized”.
Working for Precision Digital also gave me the opportunity to work with several leading brands in the process automation industry including Siemens, Rosemount, Yokogawa, Vega, Ashcroft, and Fluidwell.
In August 2013, I moved to the Greater New Orleans area and founded Aesthetic Philosophies on September 18th. Instead of leaving my role at Precision Digital, a job I truly enjoy, I continue to work with them as a part-time contractor. As a consultant I have also worked with local and national brands including iRobot, the Whole30, FilterSense, Ground Water Rescue, Destrehan Plantation, the Dollar Pet Club, and more.
Today I provide businesses across the United States with graphic design, logo design, and video editing services that helps them grow and improve their bottom line. I aim to be a partner providing expert advice as well as premium-quality and cost-effective design. Don’t take my word for it, see client testimonials.^ Back to top
Aesthetic Philosophies is a growing graphic design studio established in September of 2013 as my design consultancy. I operate out of my home office in Metairie, LA. From day one I have worked with diverse clients across the country on a variety of graphic design, logo design, and video editing projects.
I offer businesses and entrepreneurs creative solutions to efficiently brand and promote their business. My design services include logo design, print design, and video editing. See a complete list of creative services. Contact me to discuss your project needs!
Brands I Have Worked With
My corporate, agency, and consultancy experience has allowed me to work with some of the world's leading brands.
I have a Bachelor of Science Degree in Advertising (Creative Design Concentration) from the Art Institute of Pittsburgh, with a Dean’s Recommendation. I decided to go for a degree in advertising rather than one in graphic design because it would give me a deeper understanding of how to market to customers by using design and copy.
For more than 10 years I have worked with big and small businesses around the U.S. helping them grow through better design and branding. My expertise is in the fields of logo design, graphic design, video editing, marketing communications, and social media marketing. See a list of professional design services I provide my clients.
When I'm not designing, I am writing articles about logo design, graphic design, marketing, and freelance for my design blog and other Blogs I contribute to. Receive a copy of my blog posts and other design and marketing tips by subscribing to the Aesthetic Philosophies Newsletter.
I love to travel and try to do it as much as I can because it fuels my soul and creativity (I know... such a cliché but very true). I enjoy the occassional game playing on World of Warcraft. I love what I do and I translate that enthusiastic energy into what I deliver my clients. Get in touch to discuss how I can help your business.
Connect with me via^ Back to top
Education / Certifications
- How to Create Better Logos - Feb 2018
- Pantone’s Color of the Year 2018 is ‘Inventive and Imaginative’ - Dec 2017
- 5 Goals for Small Business Logo Design - Sep 2017
- Good Design is Good Business - Part 1 - Jul 2017
- 3 Doubts Clients Have About Logo Design and How to Refute Them - Nov 2016
- What Makes a Logo Great? - Nov 2016
- A Comprehensive Design Checklist for Startups - Aug 2016
- The Logo Design Process - Jul 2016
- Successful Logo Design is Like Tango - Jun 2016
- 5 Benefits of Video Marketing for Your Small Business - Apr 2016
- Why Small Businesses Need Strong Logos - Feb 2016
- 5 Reasons Why Small Businesses Need a Solid Visual Brand Identity - Feb 2016
Logo Geek Blog
- How Neuro Design Can Enhance Logo Design - Feb 2018
The Logo Creative Blog
- What is Logo Design Worth - Nov 2017