Are you wondering what 2018 will bring? Only one thing is certain, and that is more purple! The Pantone Color Institute announces “Ultra Violet” as its Pantone Color of the Year 2018. A blue-based purple they describe as “inventive and imaginative,” lighting the way to the future.
One of the things few small business owners understand about logo design is what it should accomplish. For the most part they want a logo that is trendy, looks good, and describes their business. While focusing on these aspects they lose sight of what a small business logo should accomplish. And the sole purpose of any logo design is to identify. Understand the 5 goals a small business logo design should accomplish.
Ground Water Rescue (GWR) is an engineering firm established in 2004, located in Quincy, MA. They specialize in the design and manufacturing of products that contain, treat, and manage stormwater run-off. Their products are environmentally-friendly, made out of recycled materials, easier to install than others on the market, and preferred by most construction companies. GWR’s target customers are states and municipalities, primarily the conservation commission and public works departments in individual towns. Other customers include engineering firms.
I am happy to announce that Aesthetic Philosophies celebrates its 4th year in business on September 18th, 2017. During that time I have been helping clients brand, promote, and grow their businesses through good design and marketing. Over the last 4 years I have enjoyed working with clients in a variety of industries from all around the country.
Blue Tee Management is an investment management firm headquartered in Boston, MA. Their professional experience extends to companies of all sizes and complexity; from start-ups to Fortune 500. They offer advisory and consulting services in finance, business strategy, investment expertise in equities, bonds, real estate, private/venture equity, and alternative investments. They wanted their new logo to convey a casual-professional and forward-thinking image that would appeal to retired, yet sophisticated investors as well as burgeoning corporate clients that need advice with business and financing strategies.
Design is a tool that businesses big and small can utilize to cultivate success. It provides solutions for a brand’s most accessible touchpoints, and no other business function tackles customers’ needs better than design. In part 1 of this series I will address how a visual brand identity plays a significant role in attracting and endearing customers to your business.
The Whole30 is a revolutionary nutritional program co-created by four times New York Times Best Seller Melissa Hartwig. The program was designed to transform people’s life by resetting their eating habits; no dieting or starvation required. The program has been highly successful and has been featured in various publications and TV shows as well as endorsed by several doctors and millions of fans and followers.
DoItForMe.Solutions is a SmartHome Technology Specialists business in the San Francisco Bay area. They specialize in the design and installation of complete home automation systems. In addition, they provide personalized ongoing service and support as well as training. The goal was to create something simple and straightforward. The end result is a distinctive logo design that connects with their customers’ needs and experience.
Addressing client concerns about logo design is an essential part of a graphic designer’s job. More often than not educating the client about the process proves most useful in alleviating their doubts. In all the years I have worked with logo design clients, I’ve come across many questions. Here are 3 common doubts clients have about logo design and how to address them.
A logo is a key branding component that accomplishes several things for your business. What makes a logo great? While designers may have similar approaches to the creative process, there really isn’t a straightforward or standard procedure to achieving logo design success. However, there are 10 fundamental characteristics that make a logo great.
The Dollar Pet Club is a pet subscription box startup in New Orleans. The box itself offers all natural treats with high-quality ingredients as well as fun toys specially selected for cats and dogs. They reached out to have a logo designed for their startup. The goal was to design a logo that reflected the essence of the brand: casual, friendly, and playful.
Design is fundamental for successfully branding and differentiating your startup. It is the first facet of your brand your customers experience. Within seconds, customers form perceptions of your business strictly based on your startup’s design and branding. Thus, design is a vital contributor in attracting customers to your business.
New Look Refinishing is a company in Abington, MA that specializes in refinishing bathtubs, countertops, and tile work. Their primary business, however, is bathtub refinishing - a process that is significantly quicker and more cost efficient than renovations. They were in need of a fresh redesign of their logo for their growing business.
Logo design is a complex creative process that requires several steps to achieve a remarkable result that is effective, targets the right market, reflects your brand, and stands out. Your business logo is the core of your brand. A professionally designed logo will give your business the attention it deserves.
Let the fireworks light up the sky, as we celebrate the 4th of July. I wish you and your family a safe and Happy 4th of July Weekend! To celebrate Independence Day, I am sharing four marketing tips that will help you effectively promote and brand your business and make it stand out. Enjoy your holiday weekend!
Successful logo design is not about creating something pretty. Just like tango, it is about choreographing a lasting and seductive visual experience for an audience. A professional logo designer will create a remarkable logo that puts a spotlight on the client’s brand giving it the attention it deserves.
The newer online platform has made advertising more affordable for promoting a small business than with traditional media. If you are looking to create a vibrant advertising campaign that gives your business the attention it deserves, then look to video marketing.
Attracting customers is a challenge businesses face on a regular basis. Customer retention is an even bigger struggle given the amount of competition out there. So how do you overcome these challenges and grow your business? The most common culprit...
A logo tells customers what your business is all about. It also helps differentiate your business from the competition. That is why business owners use a logo on their storefront, letterhead, and website. It is a fundamental part of branding a business. So why do small business owners skimp on logo design?